Take a sip of a familiar drink while holding your nose and you’ll notice something interesting: flavor becomes much harder to recognize.

That’s because what we call “flavor” isn’t produced by taste alone. Our brains combine information from taste and smell to create the overall experience.

OTOO uses that connection in a new kind of water bottle.

TASTE IS ONLY PART OF FLAVOR

Your tongue detects basic taste sensations, while your sense of smell contributes much of the character that lets you recognize particular flavors.

These signals come together in the brain.

That’s why aroma can dramatically change how something seems to taste.

OTOO ADDS ANOTHER ELEMENT

Some flavored-water concepts rely primarily on aroma. OTOO takes a different approach.

Technology integrated into the nozzle combines aroma with tiny amounts of flavor released while you drink. Together, they create the flavored drinking experience.

Importantly, the water stored inside the bottle remains regular water.

NOTHING TO MIX INTO THE BOTTLE

You don’t add powders, syrups, sugar, sweeteners, or flavor capsules to your water.

Simply fill the 750 ml bottle with water and drink through the OTOO nozzle.

The technology does the rest.

WHY WE BUILT IT THIS WAY

We wanted the simplicity of drinking water with more of the enjoyment people associate with flavored beverages.

Putting the technology into the nozzle allowed us to keep the basic behavior unchanged:

Fill. Drink. Refill.

The innovation happens at the point where you drink, not inside your water.